SEEKING CULTURAL TOURISM CONSULTANTS
We are seeking to appoint an individual or organisation to support us in developing the English Riviera’s cultural tourism offer, helping us to shape an all-year-round destination and attract a new type of visitor.
Torbay’s tourism industry is worth £450m and provides 21% of our jobs. Yet the new Destination Management Plan highlights an over-reliance on repeat visitors (87%) and a sharp drop off in visits outside of peak season. The Plan identifies the need to expand our visitor base (UK and International), with cultural tourists as a key new market.
We must therefore address the gap between what people want and what they expect to find in the English Riviera. We know that two thirds of non-visitors seek heritage, history and culture, but only half think they will find it here. As a coastal destination, we need to grow and widen audiences for arts, culture and heritage, sharing with visitors what makes the destination unique.
The English Riviera has a rich heritage of significant figures across literature, arts, scientific discovery and exploration – yet potential cultural visitors do not associate the area with this heritage. Equally, the area’s internationally significant geological landscape, coastline and its potential for leisure pursuits and wellbeing are under-explored.
We need our tourism products to be better defined, giving new life to them. How do we best do this?
If you have credible knowledge and experience of cultural tourism with a creative approach this could be the project for you! Download the brief for the full details, including how to apply. Deadline: 1:00pm, Monday 9 July 2018